The successful designer — and No Doubt frontwoman — announced today that she’s partnering with Target to create Harajuku Mini, an affordable, two-installment collection for babies, children and tweens.
Women’s Wear Daily reports the rocker mama is teaming up with Target to launch Harajuku Mini, a take off of her Harajuku Lovers young contemporary line that will come with a mini price tag, too.
The line, for babies, children and tweens is set to hit Target stores and Target.com November 13th, according to the fashion industry publication, with prices ranging from $4 to $30.
“I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan.”
Stefani, herself a mom of two young sons, knows her customer well, and says the whole idea of the line “is about being creative, expressing your own individuality and having fun getting dressed.”
This marks the first time the designer, who’s had success with her L.A.M.B. and Harajuku Lovers lines, has created clothes for babies and boys.
“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,” Stefani said.
Her collection follows recent collaborations between Target and brands like Zac Posen, Rodarte and Proenza Schouler, Petit Tresor and coming soon, Missoni.
Image via: fashionindie.com